emoticom handles public relations in the state of Massachusetts for the annual 'Green Buildings Open House', sponsored by the Northeast Sustainable Energy Assoc. Campaign delivers more than 7 million media impressions. emoticom designs brand identity and launches new website and direct mail campaign for Show Up For Democracy!-a get-out-the-youth vote initiative. Building Brand Empathy. An article by Paul Nelson (download this PDF file and read at your leisure). It Takes a Village to Build a Brand. The corporate world is starting to realize that business is a very human endeavor. William Arruda does a marvelous job of taking us there. (download this PDF file and read at your leisure). Links: Design Management Institute Lovemarks