When our bodies talk, our minds listen. Researchers have found, for example, that making even superficial eye contact or conversation with a stranger increases the probability that one will subsequently help that person. As people gather together, the incidence of this physiological synchrony increases exponentially. In other words, people have a better chance of making new friends and enjoying their companionship. appliedempathics places a strong emphasis on producing events or touch points, with the explicit goal of gathering customers, members or donors together so that they can feel connected with others who share their values, preferences, thoughts, and concerns. These touch points, come in all shapes and sizes, including: retail outlets conferences health fairs road races blood drives festivals performances banquets summer outings seminars canvassing clubs When customers repeatedly associate your brand or mission with the people, places, and memories that hold their affection, you create the kind of emotional bonds that continue to generate revenue long after first impressions have faded. Brands associated with these "good time" feelings are also more likely to build a loyal band of enthusiastic followers who will not only continue responding to your offers, but help take your story to the world. Today's most successful brands know that customer loyalty like this can't be achieved without giving their customers real-life opportunities to meet and bond. good customer relations Interactions with representatives of the brand, whether sales personnel, volunteers, care givers, or other service providers, are also considered touch points. emoticom offers training in good customer relations for clients interested in broadening the definition of "brand" to include all aspects of product/service delivery. The results will make everyone happy.