emoticom offers graphic design, copywriting, photography, and other creative and production services to deliver communications across a broad range of promotional platforms, including:
| branding direct mail publishing collaterals signage events |
exhibits internet multimedia audio/video packaging public relations |
| print & broadcast advertising | |
| (see 'portfolio') | |
Wherever the brand's identity appears in the marketplace, the same expression is presented, diffusing emotional roadblocks and stimulating positive feeling-states, such as excitement, security, lightheartedness, and a sense of belonging. From the customer's point of view, this means recognizing and experiencing the brand as though it were a close, personal friend-someone who is ready to listen, help, and work to make life more pleasurable and meaningful.
Like good friends, brands that want to enjoy lasting relationships engage their customers in regular conversations so that they can gauge their mood and be ready to respond in ways that demonstrate concern. Sometimes this means using existing promotional platforms to express the brand's identity in new and creative ways. At other times a brand may need to be reconfigured to ensure that it accurately expresses the mood or sentiment of the customer base.