Because of physiological synchrony emoticom places a special emphasis on producing events or touch points that connect people with others who share their values, preferences, thoughts, and concerns. When customers repeatedly associate your brand or mission with the people, places, and memories that hold their affection, they develop the kind of emotional bonds that continue to generate revenue long after first impressions have faded. Touch points include:
| retail outlets conferences alumni picnics road races rallies festivals retreats banquets |
blood drives seminars health fairs clubs summer outings concerts performances canvassing |
Brands associated with "good time" feelings are more likely to build a loyal band of enthusiastic followers who will not only continue to responding to their offers, but will help take their story to the world.
Customer Relations Management
Interactions with representatives of the brand (i.e. sales personnel, volunteers, care givers) are also considered touch points. emoticom offers training and seminars in good customer relations for clients interested in broadening the definition of brand to include all aspects of product/service delivery. The results will make everyone happy :-).