emoticom employs classic marketing research techniques, such as focus groups, 1:1 interviews and phone surveys, to collect data from sample populations and standard statistical protocols to analyze and derive conclusions from this data. However, we don't stop there. Using empathic inquiry we also identify both positive and negative emotion markers and cognitive associations imprinted in the brain related to specific products, services, topics, or experiences. This intelligence is used to design brand identities and communications strategies that consistently penetrate to the deep-seated emotional triggers that stimulate predictable behavior.